Spend a little Live a lot with Aldi

Phil has joined forces with Aldi to tackle the effects of the credit crunch on the nation's eating habits and is cooking up a series of recipes to revive the nation's dinner tables forming a partnership with Aldi to bring simple, restaurant quality food to customers at prices that won't break the bank.

See Phil's Christmas Aldi Podcast.

From September 2008 you will see Phil star in Aldi's TV advertising campaign as well as inspiring families to create simple, easy to cook dishes at home via weekly recipes and a series of podcasts which you can watch here on Vickery.TV

Phil's food philosophy is that a great tasting dish can be made using a few simple, quality ingredients. Aldi has introduced 40 additional products recommended by Phil to ensure customers can pick up all the ingredients required to create his dishes in store. He is also providing advice on potential new products.

Phil comments, "It's all about keeping it simple. People tend to overcomplicate cooking, which is one reason convenience foods are growing in popularity. As a family man I understand there are times when convenience is necessary but also I want to show that it is possible for families to regularly cook tasty dishes that offer real value."   With everyone's purse strings tightening, Aldi offers a-- genuine alternative to sacrificing quality for low cost. I have been surprised by the quality of the food on offer for example the Specially Selected King Prawns - as a restaurant chef I couldn't buy these at the price Aldi offers."   "The lamb shanks are fantastic and I know chefs who couldn't cook them as well."

Paul Foley, managing director of Aldi UK said: "Phil was the obvious choice for us: the nation recognises him as a down-to-earth chef who upholds family values and advocates simple, good food over unnecessary frills, without compromising on quality. They are the values that Aldi champion."

"Families are starting to recognise that there are viable alternatives to convenience cooking. The increase in footfall in Aldi stores in recent months shows that people's attitudes are changing. The average shopper is much savvier than a few years ago. Phil has already come up with some great ideas that will be used to help the nation create simple food at fantastic prices."

The first Aldi TV advert starring Phil will air on 15th September. You can also see the recipes and podcasts here on Vickery.TV as well as collecting the recipe leaflets in store each week. So, don't miss out on this fantastic opportunity to create some great recipes at a price that will make you smile.

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